Marketing and Outreach Assistant

The Marketing & Outreach Assistant advances community awareness of and participation with North Cascades Institute by representing our mission, values and programs through online promotions, community events and assisting the marketing department. They are responsible for reaching prospective participants, donors and partners through the strategic coordination of events and outreach activities, including creating and sharing social media content and blog posts; tracking and distributing print materials; posting Institute programs on community calendars, listservs and FB groups; and assisting with our retail operations. This position is mostly remote; hours are flexible and may include occasional weeknights and weekends.

Qualifications

• Excellent written and in-person communications
• Experience with social media marketing, including creating content, cross-platform promotions and tracking metrics
• Fluency in using the features of Facebook, Instagram and other social media platforms to engage our followers and track results
• Experience with public speaking to represent the Institute and our programs
• Effective at managing a diversity of projects and meeting deadlines in a fast-paced environment
• Exceptional organizational and customer service skills
• Desire and ability to work collaboratively as well as autonomously
• Willingness to work occasional early morning, evening, and weekend hours, and to adjust hours to accommodate various opportunities
• Passion for the Institute’s goal to connect people, nature and community
• Commitment to building a work environment that is welcoming and inclusive to all
• Must own reliable transportation and be available to drive around Whatcom and Skagit Counties and occasionally further (mileage reimbursable).
• Valid driver’s license and driving record check must have no more than one moving violation in the past three years, no DUI, reckless driving, or serious moving violations, etc.
• Final offers of employment are contingent upon the successful completion of a background check that may include employment history, national criminal background check, national sex offender registry search and a driving history check.

Responsibilities include:

MARKETING

• Create content for social media, Google Business and blogs to promote Institute programs and priorities
• Promote Institute programs on community calendars, listservs and Facebook groups
• Work with marketing team on lead generation, data capture and follow-up, including leads generated during outreach activities, retail store leads and others
• Assist with managing and stocking print materials at regional locations and work with Marketing Coordinator to track quantities and reorders

EVENTS AND OUTREACH

• Public speaking to represent the Institute and our programs at in-person and online community events
• Assist with participation in outreach opportunities that support community awareness and diversification of participations served by Institute programs
• Create and maintain a calendar of outreach opportunities to attend and promote Institute programs at events, fairs, and conferences such as Summer Camp Fairs, Village Books events, Pickford Film Center, Ski to Sea, Salmon Festival, Earth Day Fairs, etc.
• Analyze and report on effectiveness of outreach activities; make recommendations for adjusting efforts and budget

RETAIL

• Work with Retail Manager to improve and promote online store, including product photography
• Represent the Institute in potential tabling opportunities at retail outlets in summer, such as Heather Meadows
• Brainstorm new initiatives to infuse marketing in retail outlets
• Help keep marketing materials stocked in retail outlets
• Serve as substitute help for retail outlets as needed

OTHER

• Support equity initiatives at North Cascades Institute and actively contribute to NCI as a community of belonging that is welcoming and accessible to everyone. Develop a personal equity, diversity, and inclusion related goal(s) and track progress towards your goal(s) with your supervisor.

Start Date

Late May-Early June 2023

Application Deadline

Review of applications will begin immediately. Position will remain open until filled.

To Apply

Please apply online on our website at: https://ncascades.org/jobs

Complete the online application and upload a cover letter and resume.

Equal Opportunity Employer

Recruiting and retaining a diverse workforce is a high priority at North Cascades Institute. The Institute does not discriminate on the basis of race, color, national origin, religion, sex, gender, gender expression, gender identity, sexual orientation, physical or mental disability, military, genetic information, ancestry, marital status, age, citizenship or any other basis prohibited by law in any of its policies or programs.

About North Cascades Institute

North Cascades Institute requires all employees to receive a COVID-19 vaccine and to provide proof of inoculation unless a reasonable accommodation is approved. All new hires are expected to comply with these requirements upon employment.

North Cascades Institute's mission is to inspire environmental stewardship through transformative learning experiences in nature. Since 1986, we have helped connect people, nature and community through science, art, literature and the hands-on study of natural and cultural history. Our goal is to help people of all ages and backgrounds experience and enjoy the mountains, rivers, forests, people and wildlife of the Pacific Northwest – so all will care for and protect this special place.

North Cascades Institute is a respected leader among U.S. environmental education organizations, and we believe that sustainable communities are built on healthy environments, vibrant economies and social equity. The Institute is in sound financial health with a $4 million budget and strong reserves, and 15 four-star ratings with Charity Navigator for sound fiscal management and commitment to accountability and transparency.